First Energy Gum is a chewing gum with 80 mg of pure caffeine and extra B-vitamins that provides an energy boost within 10 minutes.
The packaging is designed to evoke the same energy and focus that these gums provide for people who want to get more out of their life.
The website was built from scratch in Shopify. The goal was to visualize this new category in an easy to digest way.
To bring the brand more to life it needed various types of artwork for print, ads & social media.
First organizes challenges to see who is fittest of them all. This required specific campaign assets including logo and branded merchandise.
Client: First Energy Gum
Field: UX/UI, webdesign, packaging & assets.
Expertise: E-commerce & user flows.
Shopify Developer: Daniel Stunnenberg